Content
You can optionally request a ‘Fetch as Google’, to force Google to process your changes faster. Notice that I have changed the slug of my categories from ‘category’ which is the default value to ‘articles’. Ideal Site Structure for an eCommerce WebsiteOn top of the structure we have the homepage and then the content grouped into several categories.
Finally, last but not least, logical information architecture and website layout make your site easier to navigate for the user. And it’s true — great site architecture will make sure your pages rank better for your target keywords. The URL structure should also align with both navigation and breadcrumbs for consistency. Website architecture refers to the planning and design of a site’s information architecture to establish structure and enhance usability.
Reader Interactions
Enter a search term and find untapped keyword opportunities to make your site more visible in search. Who are your closest rivals and how do they position themselves in search? You can’t keep up with technical SEO without a solid structure.
- Use other tools like Google Keyword Planner and Google Trends and visit relevant forums to expand the list of keywords.
- Sitelinks are links shown below the description of your snippet in Google Search Results that point to other pages on your website.
- You could probably just let WordPress do its thing without much consequences.
- Basic text links and corresponding anchors are a reliable way to enrich your SEO strategy.
- All in all, a great website structure can serve as a foundational piece to your website’s success from both UX and SEO perspectives.
To improve the structure of your website, you can make use of taxonomies like categories and tags as well as internal links, your navigation, and breadcrumbs. Users will have an easier time navigating your website if you do this well. There are two main approaches by which a website can be structured.
How to change the site structure of an existing website
Hopefully tips below will help you create a professional site that captures the audience’s heart. Let us craft a strategy that drives results to your company based on your objectives. If are deleting web pages, make sure there aren’t any backlinks pointing toward them; otherwise, you’ll be left with a return 404 error. While a 404-page error isn’t bad in itself, it can be looked upon negatively if you have other pages linking to the page you have removed, resulting in broken links. Crawl budget is the maximum number of pages a search engine can and wants to crawl on a website. It’s determined by page speed, the popularity of your pages and how fresh or stale they are.
There should be two or three navigation clicks at most to get to the content the user is looking for. Google’s job as a search engine is to provide the user with the best answer to their question. Google takes into account location, language, previous computer searches, and other data-driven factors for how they rank the results. Not everyone is going to get the same results from searching the same thing. Creating a clean, intuitive structure to your website is a good move for users of all stripes. The more we create website experiences that are well-organized, helpful, and conscientious of users, the more we all win.
Optimize URL Structure
Sitelinks help users navigate to important sections of a website right from the SERP. Search engines enhance their algorithms to cater to user needs, so the best way to evaluate your website’s structure is to look at it from the perspective of a user. Making your site easier to navigate, don’t forget about search crawlers. Sitemaps help them keep track of all pages that appear on your website and index them faster. Search engines can also use the sitemap as a reference when determining canonical URLs.
Your website should be accessible to visitors quickly and wherever they are. Keep in mind, customers don’t always have access to the highest-speed internet. Want to know more about link juice, siloing and other great website and SEO tips? Check out this inbound marketing resourceor contact us for a free, no-risk consultation. To further illustrate this benefit, we might point out that a well organized site is that users will more often visit more pages per visit.
Create SEO-Friendly URLs for Search Engines
A one-second delay in page load time can mean fewer page views and traffic and a significant drop in conversions, all alongside a miserable user. Slow site and page speeds, unresponsive pages, and anything that “takes time” for the user damages all the hard work done by developers, content creators, and SEO pros. Core Web Vitals could become one of the ranking factors in 2021, and at the moment, less than 15% of sites meet benchmark standards. The shift in emphasis on CLS and the measurement of content and visual content load jumps is something website builders, designers, and SEO pros – together – should be working on.
Internal links and breadcrumbs ensure pages aren’t buried deep. Now that you understand the many ways site structure impacts SEO, it’s time how to plan a website structure to reassess your site structure . You learned how search engines work and the best practices for optimizing your site structure for them.
What is site structure?
The crawler can now render more than 1000 web platform features that it could not before the introduction of the Google Evergreen bot, making SEO simpler. One of the most prevalent forms of site architecture is the hierarchical https://globalcloudteam.com/ model. Web applications with a lot of data frequently make use of the hierarchical model. The hierarchical model is like a tree in that it has a trunk that branches out into categories and pages, just like a homepage.